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Article Date: 9th April 2014

Airedale Export Growth Strategy Starts to Pay Dividends

Cooling Systems - IT Cooling - Air Conditioning - Ventilation Systems

Airedale Mark Viner

British manufacturer of cooling systems, Airedale International, is beginning to see dividends from its plans to increase turnover through export growth.

The business which, within the last six months, has established branch offices in Moscow and Dubai also prioritised strengthening relationships with its key accounts and global business partners. This, in conjunction with a major presence at key industry events such as London’s Data Centre World, Datacenter Dynamics in Moscow and Chillventa which takes place in Nuremberg, Germany every alternate year, is now beginning to see results with orders recently secured for telecoms and data centre customers as far afield as China, Norway, Kazakhstan and East Africa.

Airedale’s Commercial Director, Mark Viner, said: “We quickly recognised that having a strong local presence was key to being taken seriously in our key growth markets. Taking this a step further, we’re also delighted to be able to announce the appointment of our first non-UK resident employee, Nissar Rahman, who will be supporting Airedale’s Area Manager, Andrew Walker, who moved to Dubai in 2013 to establish Airedale’s office in the ‘Dubai Airport Freezone’ (DAFZ). The company has exported to the Middle East region for many years but never with the degree of focus that we now have because we recognise the potential is so vast.”

The business says its principal strength in the export arena is in precision air conditioning products, a segment in which Airedale has built up significant expertise to develop best-in-class systems which allow data centres to harness significant energy savings.

The data centre industry has been the focus of much attention in recent years for its energy usage. In 2007 global analysts, Gartner, estimated the industry accounted for 2% of global carbon emissions¹ and, between 2011 and 2012, the amount of electricity consumed globally by data centres increased by a staggering 19%. Whilst energy saving strategies adopted in developed data centre markets like Northern Europe, North America, Hong Kong and Australasia have begun to bear fruit, emerging economies including Poland, Turkey, Russia, Malaysia, Africa and Latin America continue to witness growth levels in power consumption by over 15%².

Mark continues: “Our systems are designed to help data centre operators reduce their carbon footprint and, with the industry worldwide responsible for such high volumes of energy consumption, we believe we are in the right place at the right time to play a significant part”.

¹ Source: http://www.gartner.com/newsroom/id/503867
² Source: www.dcd-intelligence.com

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